Prepared for The Bonadio Group
October 2026 · KlientBoost

Growth Plan ● Google Ads ● Outsource Accounting

Turn Google spend into qualified outsourced accounting leads.

In September, Google spent $3,726 and recorded 2 conversions. We rebuild the account around the searches most likely to become clients, prove the traffic in the search terms and audiences, and start in Upstate New York, where your brand already wins. Once it proves out, the same structure grows into new markets.

conversions from $3,726 of Google spend in September

97%

of nonprofit spend sat in the ad group named for informational searches

$18,000

a year from one new client at your minimum fee

Where You Stand

From the September Google Ads report your team shared, against September 2025.

September on Google, by the numbers.

$3,726

Spend

575

Clicks

28,205

Impressions, up 21% on September 2025

Conversions

September 1 to 30, 2026, Google Ads only, as shown in the monthly report your team shared. Conversions as the report counts them.

Spend went up, conversions went down.

+81%

Google spend vs September 2025

-82%

Conversions vs September 2025

"So we get a lot of spend. We don't have any kind of conversions that are coming out of it."Tom Tortora, Principal, October 5, 2026

Plenty is already in your favor.

Keywords aimed at outsourced accounting and nonprofit servicesDedicated landing pages on their own URLsA lead form on the paid pagesGoogle Tag Manager on both pagesA strong brand in Upstate New YorkA team that wins qualified leads

NextWhere The Growth IsWhere the spend went, and where it should go.

Where The Growth Is

Four things in the September report point to where the next dollar should go.

1One campaign recorded both conversions.

Small business and startups, 2 conversions

$1,245

General outsource accounting, 0 conversions

$1,203

Nonprofit, 0 conversions

$1,278

September Google spend by campaign. 67% went to the two campaigns with no recorded conversions.

2Nonprofit is where you win. Give its best searches the budget.

Gold Pan Technique

Long-Tail / Informational ad group

$1,244

Grant & Compliance ad group

$16

Nonprofit Accounting Services (High Intent) ad group

$18

"We're open to other, but we do really, really well in the nonprofit space."Tom Tortora, Principal, October 5, 2026

September nonprofit campaign by ad group, named as in the report. 97% of its $1,278 sat in the informational group.

3575 paid clicks, about 100 tracked visits.

Blood Work

17%

Search terms and audiences show who actually clicked and which clicks became leads.

0 key events recorded in analytics on either paid landing page in September.

"I wanna see down to the keyword level. That's the only way I know how to manage a campaign."Tom Tortora, October 5, 2026

Clicks come from the report's Google section and visits from its analytics section. Account access shows whether the gap is tracking, traffic quality, or both.

4Both conversions came from Upstate New York. Page visits skew to New York City.

The First Aid Kit

2 of 2

September Google conversions from Upstate towns

36%

of outsourced accounting page visits from New York City, all sources

Conversions from the report's Google section; visits by city from its analytics section. On our call you asked to avoid broad spend in large markets like Manhattan.

NextThe PlanGoogle first, Upstate first, every click checked.

The Plan

Google first, in the market where your brand already wins, with the traffic checked at every step.

Fix the structure. Then prove the traffic.

Core

Google Ads, rebuilt around outsourced accounting

Gold Pan TechniqueYour highest-intent outsourced accounting and nonprofit searches get their own budget.
N-Gram RefinementSearch terms read across the full history, with poor fits cut as negatives.
The First Aid KitLocation, day and hour set to where and when your buyers search, Upstate first.
Light page guidance: the conversion action, a qualifying question and message match, plus a check of the pages your team builds.

Option 2, then Option 3

Landing page testing, then expansion

On-Site CRO TestingOur CRO team builds and tests new landing pages, with heatmaps and session data showing where visitors stop.
Option 3 adds LinkedIn, performance creative, more testing and new markets, each scoped when the account is ready.

How you'll know it's working.

"But also just giving us recommendations on how to set up the landing page. Just that kind of feedback. And then when we do set up the page adjustments, if you can give us that kind of feedback and adjustments and then just focus on managing the spend, that to me is a win."Tom Tortora, Principal, October 5, 2026

How we prove it

Search term reports: every search you paid for, and what we cut
Audience reports: who clicked, by location, device and time of day
Each lead tagged with the campaign that produced it, so your team can confirm which were qualified

Deliberately not in scope

Writing or building landing pages in Option 1. Your team builds; we recommend
LinkedIn and other channels in Options 1 and 2. They sit in Option 3, scoped later
Organic search rankings
Other practice groups, until outsourced accounting proves out

NextThe MathWhat one new client is worth against the plan.

The Math

The arithmetic, using your numbers from our call.

One new client at your minimum fee covers about three months of the plan.

$6,226

Google spend plus Option 1, a month

$18,000

One new client at your minimum fee, a year

Spend is September's $3,726. Most of your clients come in at $50,000 to $60,000 a year, which covers eight months or more.

The marks. We don't invent targets.

Conversions2SeptemberSet after 30 days livewith you, quarterly

Cost per conversion$1,863SeptemberBaseline month firstthen the mark

Paid clicks tracked as visits17%SeptemberGap explainedfirst 30 days

Nonprofit spend on high-intent searches1%September, by ad groupBaseline month firstthen the mark

Your goal from our call: good qualified leads coming through. We set goals with you quarterly, once 30 days of clean data are in.

What we won't promise

A cost per lead before 30 days of clean data are in
Cheaper clicks. Higher-intent searches can cost more per click
Results in Manhattan or national markets before Upstate proves out

What we commit to

Search term and audience reports you can read, down to the search
Every change explained in plain language
A check of the pages your Google ads send traffic to

NextInvestmentThree ways to start.

Investment

Start with Google, or Google plus landing page testing. Expansion comes once the account proves out.

Two ways to start, one way to grow. We recommend Google, Upstate First.

Offline conversion trackingSends the leads that become clients back to Google, so bidding learns from real outcomes, not form fills. Recommended with Option 1 or 2, once we confirm your lead form passes the click ID through to your CRM.

$1,500one time

The management fee is the greater of the flat fee or 10% of monthly ad spend, never both. Ad spend is paid directly to the ad platform. No setup fee. Option 3 is scoped and priced when you're ready for it.

NextThe First 90 DaysNinety days, week by week.

The First 90 Days

Weeks count from access. Our team schedules the kickoff once the agreement is signed.

Ninety days from access. Upstate first, then grow.

Showing$2,500a month

KlientBoostYour teamTogetherCheckpoint

Week

W10

W11

W12

W13

Kickoff and goalsTogether

TrackingKlientBoost

Google AdsKlientBoost

Page recommendationsKlientBoost

New landing pageKlientBoost

Split testingKlientBoost

ExpansionTogether

Your approvalsYour team

CheckpointsTogether

Who's on your team.

Growth ManagerRuns your Google account day to day and is your direct contact.

Growth DirectorOversees your account's strategy and goals.

BI teamSets up conversion tracking and lead source tagging.

CRO teamBuilds and tests landing pages in Option 2.

You talk directly with the people running your account: frequent check-ins while we build and launch, then regular reporting calls.

What we need from you.

1Google Ads accessOnce your account control moves over, so the rebuild can start.

2Analytics and Tag Manager accessTo set up tracking and tag every lead with its source.

3A look at your lead form setupSo each lead's source reaches the system your team works leads in.

4What a qualified lead means to youSo we optimize toward leads your team can close.

Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.